Brides had been a keystone of the dolls of Madame Alexander from virtually the beginning of the company in 1923. It was not unusual that these fantastic creations were not played with but cherished as a special doll for special occasions. “Cissy” as a bride, was an opportunity to go all out with design and detail. Dolls reflected the dreams of many little girls. Mid-century America did not offer too many career choices for young women - but the desire for a fairy tale wedding and princess for a day status was, and still is, the standard for many wanting that once in a lifetime experience to remember, share and cherish.
Those pink brides by Madame Alexander - what is that all about? Pink became a socially expectable color for brides to choose for their wedding gowns during the 1950s. This trend was not embraced by brides at this time on a large scale, but it was an edgy option available to the fashion forward. Madame Alexander, the fashionista of the hard plastic doll world, quickly included this new trend with several of her brides. The 1959 Elise, as well as the matching Cissy bride of this same year, was available as a pink bride and as the more traditional white brides.
Bob Mackie has got to be the busiest 80-year-old on the planet. In June, he’ll receive the CFDA’s Lifetime Achievement Award (his second from the organization; the first was a plaudit for his “fashion exuberance” in 2001) and possibly—probably—will win a Tony for his work on The Cher Show. May was no calmer, with new getups to make for Cher’s Here We Go Again tour, his inclusion in the “Camp” exhibition at the Met, and the announcement of a biographical documentary. And let’s not forget the release of Rocketman, with costumes inspired by those Mackie designed for Elton John back in the day. The list goes on . . . and it goes deep. Mackie’s been at this for 58 years.