Looking for old newspaper ads for Madame Alexander dolls has been quite an adventure. My first “crop” of ads was between 1955 through 1962. I’m going to start now going backward from there. One interesting thing is the variety of businesses that carried the dolls by Madame Alexander. The legend of Madame Alexander revolves around well known, high-end retailers, but there are also many regional and local retailers spread across the country that carried “Alexanders.”
The dolls and Beatrice Alexander herself were clearly established as an American tour de force, with glowing phrases to describe both the dolls and Madame herself. Another aspect of newspaper ads is that there are almost as many ads promoting the arrival of new dolls as ads are announcing the discounts of last seasons dolls. The element of surprise is the occasion that a new piece of the research and collecting puzzle is discovered or a research marker is established with a date or an example in print.
NEW “HALSTON” DOCUMENTARY
Roy Halston Frowick, the American designer known simply as Halston, was glamour personified. Tall and handsome, trim and tan, he wore a tuxedo with the same ease as he did his signature black turtlenecks. The Halston look extended to his Paul Rudolph–designed townhouse and his mirrored and orchid-filled Olympic Tower headquarters, and to his luxuriously pliant, easy-looking designs.
‘CAMP AT THE MET’
This year’s Costume Institute exhibition is finally here. Will it help you better define camp? Probably not. But the historical journey is thoroughly engaging.