Elise of 1963 was in a unique position in the Madame Alexander doll line-up. With both 21 inch Cissy and Jacqueline taking their final bows in 1962, this years 18 inch Elise got star treatment. She received the attention of a portrait doll, and was presented in a number of stunning outfits. This particular doll featured above is a rare example is of Elise with a Marybel face. The No. 1740 Elise Scarlett also came in the more familiar Elise mold. 1963 would be the last year for the 10 inch fashion doll Cissette. Madame Alexander seemed to be in a flux of what direction to take herself with the overwhelming success of Barbie's 1959 debut. Alexander would give a go at this market with the short lived introduction of 12 inch Brenda Starr in 1964 - renamed Yolanda in 1965. Regaining leadership in the ever changing doll industry with the American fashion doll seemed an elusive effort. Into her 60s by now, Madame still had a few surprises up her sleeve, and would regroup with the success of the eight inch American and International dolls.