One of the many introductions in the 1950s fashion parade was the ballerina length dresses and gowns that Dior made famous. Dior specifically used the phrase " Demi-Longueur" to refer to this longer hem line. It was hugely popular, would be translated by any number of fashion designers, and would also be called Tea-Length, 3/4 Length and Ballerina Length. It would be used for evening, day and the newly introduced "Cocktail Dress." The Prom Dress, just gaining national popularity, was also another category that might be "Demi-Longueur." Some of the most iconic and desirable wardrobe by Madame Alexander for fashion diva "Cissy" were dressed à la mode in this 3/4 length dresses and gowns. Still a classic, it appears often in bridal fashion and on the Paris runway.