Cissy made quite a splash at her 1955 introduction. She probably got her best publicity from the controversial press regarding her adult figure as a child's play doll. A concept now used often by celebrities and politicians who generate controversy for sometimes world-wide free press that would be difficult to pay for but gets everyone talking. Cissy was the classic doll at the right place at the right time... so much fell into place to create the magic. World Wars would force the doll and toy industries to relocate to America to reinvent the industry. To this point, composition was the end product for the newest and greatest for dolls. The plastics available after WWII would help change everything, and the doll world was set for new renaissance that just happened to be based in New York. While the fashion world was still ruled by the Paris runways, those business were after the American market so they could survive in a world that had only about three thousand haute couture clientele left. And again, the American fashion industry was also based in New York... along with the home for a worldwide resurgence of ballet. In this ta-da moment, in Harlem was the former Studebaker auto factory, (210,000 square feet of floorspace), and now home to the Madame Alexander Doll Company - the rest is fit for a Broadway musical!