FAO Schwarz was for decades the premiere NYC toy store. Their building was one of the "must see" 5th Avenue retail experiences. Now closed, and about to receive a new tenant, we're relying on the stories of others, their own experiences, and printed articles about the legendary store. For doll and toy collectors, there are many layers to the store and their merchandise. To the Cissy collector there are any number of FAO store exclusives that add to the adventures of collecting. Featured here is one of a number of examples of extra clothing FAO produced themselves to compliment the trunks they put together for Cissy.
FAO had located on one of their upper floors their own sewing rooms. Making that commitment, they had to keep their seamstress busy, so they had any number or both custom and retail in-store items that they created. To fill out their trunk sets for Cissy, they usually included several pieces made themselves. Since the trunk sets had to fall under a certain price point, it is reasonable the store would control their costs by supplying some of the items to supplement the much more expensive pieces from the Alexander Doll Company.
Featured here is a variation of the evening gown that was part of some of the trunk sets. It's a ballerina length that uses the same trim in pink as some of the other gown examples, the same bodice design and the same accent roses. As was the process at the time, it is likely different seamstress would work on different parts of the sewing process. It's even possible some work was taken home to be completed. The object was to get items finished and out of the store with a happy costumer.