A fascinating example of the many variations found within the dolls of Madame Alexander. Mid-century the dolls of Madame Alexander were at their apex. With such success, store specials, then as now, were very important to the retailers, and a way for Alexander to reward their best costumers. Some times the store special was an entire doll. Truth-be-told, sometimes these dolls or unique items were cancelled orders or production issues that had problems to going forward — either the costuming or a specific item was problematic or it became overpriced.
We see the 1956 side drape gown usually in shades of red, shell pink or rose taffeta. This example is in lilac taffeta. This is perhaps the same taffeta used for the 1957 No. 2143 boxed doll. It's possible the lilac production was early 1957. Tagged "Cissy," the gown is very much in the Charles James tradition of with the asymmetrical side draping of the gown. I had heard through doll gossip that this color variation existed in a collection, and was thrilled when it became available. There are also examples in champaign, aqua, yellow, and a printed pattern on salmon. There are also fabric variations in satin.