American retail was off and running in mid-century America. Sears and Montgomery Ward had already landed smaller stores in smaller cities. The newest entry that would change retail for a very long time to come was branch stores in suburbia. Track homes were being built in warp speed, offering the American Dream to a new wave of young buyers. The growth was not so much in the metropolitan areas of this new world, but the suburbs that emerged from their perimeters. These new communities would require shopping, schools, churches, services and entertainment. A major part of the marketing was to women. These young women, young mothers with the newly minted credit accounts being offered to them my the newly opened branches of department stores everywhere created a force to be reckoned with. Young, fresh and modern would be echoed in women's fashion, new cars and furniture stores all over the country.
Cissy of course, was all of these things. Contributing to her popularity today, many fashion trends of the moment were quickly layered into Cissy's wardrobe by the Alexander Doll Company. Sometimes just smallish details, other times making a significant statement. Mid-century America had an appetite for fashion consumption, and the designers worked in a cutthroat and competitive world to come up with a reasons to keep shopping. A significant part of the expanding economy would thrive by the shift of supplying needs to catering to consumer wants. Many other industries would prosper from this phenomenon, all helping to awakening the sleeping giant that would help propel the United States into its new super power status.